SAN DIEGO, Calif. â€“ Sept 12, 2012 â€“ With the Republican and Democratic Conventions now behind us, and the party platforms closed, the 2012 Presidential elections will be gut-wrenching for many undecided voters. Which candidate â€“ Barrack Obama or Mitt Romney â€“ should you cast your vote for, if you are a swing-state voter who supports different aspects of each political partyâ€™s platform?
For example, who do you support when you areâ€¦
- Pro-Choice on abortion, but agree with the Tea Party on taxes and limited government?
- Supportive of ObamaCare, but also favor public employee union reform and school vouchers?
- Â In favor of gay marriage, but also support Second Amendment gun ownership rights?
For the first time, undecided voters now have an ingenious new analytics tool to help them objectively calculate which Presidential candidateâ€™s view most closely aligns with their own. Called the â€śPolitical Inclination Quotientâ€ť (PIQ), the new metric, introduced at http://www.PIQscore.comÂ refocuses traditional, overly-broad political labels â€“ like liberal, moderate, and conservative â€“ and refines them down to a specific numerical value, which pinpoints precisely where individual voters stand in the American political spectrum.
PIQscore.com achieves this using a 10-minute self-assessment test that aggregates votersâ€™ political positions â€“ on abortion, gun control, taxes, government spending, immigration, use of the military, etc. â€“ into a single, quantifiable ranking; it is the first known research effort to create a psychographic metric to measure cumulative Political Inclination, and then tie it to PIQscore social media tools.
â€śAmericans have a complex range of political emotions that are constantly in conflict with one another. They want to do more to help the poor, but they oppose higher government spendingâ€¦ they hate seeing tyrannical regimes unleashing violence on their citizens, but they also hate see U.S. troops intervene to stop itâ€¦ they love their kidsâ€™ teachers, but they dislike Public Employee Unions,â€ť said Jim Neumann, a former IBM and AT&T marketing executive who headed the PIQ Score development effort. â€śPIQ Score is the first analytics tool to help people objectively ascertain what their aggregate political priorities are, and how to translate them into actionable voting behavior. We live in a society where we are statistically ranked and measured in dozens of ways; finally, there is a way to psychographically analyze and rank our Political Inclination. â€ť
The full PIQscore scale goes from PIQ-0 (very liberal) to PIQ-100 (very conservative). Liberal voters rank between PIQ-0 and PIQ-44; Moderates occupy the center of the scale, in the PIQ-45 to PIQ-55 range; and Conservative voters rank PIQ-56 to PIQ-100. In addition to receiving their aggregate PIQ Score, voters also receive sub-scores in 10 political categories: 1) Personal Freedoms; 2) Role of Government; 3) Taxes and Economy; 4) Federal Spending; 5) Security and Foreign Policy; 6) Environment and Energy; 7) Public and Private Sector; 8) Education and Family Services; 9) Social Policies; and 10) Language, Culture, and Religion.
Based on which of these issues is most important to them, and the strength of their beliefs â€“ â€śvery liberal,â€ť â€śliberal,â€ť â€ślean liberal,â€ť â€śmoderate,â€ť â€ślean conservative,â€ť â€śconservative,â€ť or â€śvery conservativeâ€ť â€“ voters will quickly see whether their political inclination tracks more closely to Barrack Obama or Mitt Romney.
In focus group tests involving hundreds of pre-launch users, there was typically a 10-15% deviation between participantsâ€™ pre-test â€śpredictedâ€ť score and their actual score; this suggests that â€“ on an aggregate basis with all issues considered â€“ voters are actually significantly more liberal or conservative than they consciously believed before taking the PIQ Score test.
Once a voter has their PIQ Score, he or she is welcome to post comments in the siteâ€™s blog area, submit their own blogitorial, and network with other like-minded members â€“ including local, grassroots networking â€“ using the siteâ€™s comprehensive Social Media tools.
2012 Swing States and Safe States?
The PIQ Score website also refines traditional â€śRed State/ Blue State/ Purple Stateâ€ť labels with a quantifiable, mathematically-derived PIQ Score for each stateâ€¦ calculated by aggregating and averaging Federal Election Commission results for all states since 1980. Located at http://www.PIQscore.com/statesÂ this data enhances the â€śfreeze frameâ€ť view of daily political polling, by providing the larger â€śmoving pictureâ€ť context for each state and their evolving Political Inclination.
Votes can see their stateâ€™s historical voting history by typing www.PIQscore.com/ and entering the name of their state, e.g. http://www.PIQscore.com/ohioÂ to see Ohioâ€™s 32-year voting history and standing the Electoral College. This allows visitors to glean interesting information, such as:
Over the past eight Presidential election cycles, the most conservative state has been Utah, with a composite score of PIQ-67; Rhode Island has been the most consistently liberal state with a composite score of PIQ-42 (though Washington D.C. scores a PIQ-12). Only two states, West Virginia and New Mexico, had perfectly moderate historical PIQ-50 scores.
Based on past election history, 26 states lean Republican (PIQ-53 and higher) versus only 12 states (plus the District of Columbia) that lean Democratic (PIQ-47 and lower). However, Republican-leaning states average only 9.07 Electoral Votes per state, versus 13.38 Electoral Votes for Democratic states, due largely to the skew caused by California (PIQ-47, 55 EVs) and New York (PIQ-43, 31 EVs).
If past results hold true, based upon the data above, Republicans can anticipate a base of 236 Electoral Votes from their â€śsafeâ€ť and â€śleaningâ€ť states, while Democrats can count on a base of 174. This puts 128 Electoral Votes, representing 12 swing states with scores ranging from PIQ-48 to PIQ-52, up-for-grabs. History suggests that the largest right-leaning battleground states are Missouri (PIQ-51) and Ohio (PIQ-52) ; the largest left-leaning â€śin-playâ€ť states are Michigan, and New Jersey, (both PIQ-49), plus Pennsylvania and Wisconsin (both PIQ-48).
About PIQ Score
The PIQ Score test was created to help American voters 1) understand their Political Inclination on an aggregate basis; 2) align their political beliefs with candidates who best represent them; and 3) become politically aware and locally involved in issues that impact their daily lives. It was developed by PIQ Score LLC, located in San Diego, Calif., relying on the expertise of more than a dozen politically-oriented professionals experienced in the areas of attitudinal studies, psychology, education, politics, and market research