News: PIQ Score Launches Beta Version of New Political Analytics Website

Posted on June 22nd, 2012 by The Administration

SAN DIEGO, Calif. – May 21, 2012 – After months of preparation and development effort, is now in Beta release for field-testing by live users. The full version of the site will launch in the coming weeks. is a new U.S. political website that uses a patented, 64-question attitude test to translate individual voters’ diverse political views into a quantifiable “Political Inclination Quotient” (PIQ) or “PIQ Score.”  Knowing this score solves a vexing dilemma for undecided voters, by help them establish where they stand in the American political spectrum on an aggregate basis, if they are – like most voters –liberal on some issues, moderate on others, and conservative on the rest.  According to PIQ Score’s research, there are about 1500 possible combinations of political personality that are frequently in internal conflict with one another…  e.g. Pro-Choice Republicans vs. Pro-Life Democrats. is the first political scoring tool to give voters an “average of averages” to help them see precisely– on a scale of zero to 100 – where they stand in the American political spectrum, and more importantly, which political party platform more closely mirrors their own personal political inclination.  Because very few voters unquestionably adhere to every position held on every issue espoused by the Democratic and Republican parties – even on “Hot Button” issues like abortion, gun ownership, taxes, government spending, immigration, and the environment – gives voters the tools and actionable guidance they need to understand which political party and which candidates are, on balance, most reflective of their composite political views.

There are four major components to the Website:

  • Voter Self-Assessment:To get started, voters take a 10-minute political self-assessment test, collecting their personal views on key political issues.  When they’ve completed the test, they receive their composite PIQ Score: the lowest possible score is PIQ-0 (extremely liberal), and the highest possible score is PIQ-100 (extremely conservative.)   Most voters are expected to fall in the PIQ-45 to PIQ-50 range… though in pre-launch testing, voters “predicted” scores have consistently showed a 10+ point deviation from their final “actual” scores, suggesting that most voters are far more liberal or far more conservative than they believed before taking the test.In addition to receiving their composite PIQ Score, voters also obtain personalized rankings of their liberal/moderate/conservative political orientation in 10 key categories: 1) Personal Freedoms; 2) Role of Government; 3) Taxes & Economy; 4) Federal Spending; 5) Security & Foreign Policy; 6) Environment & Energy Issues; 7) Public & Private Sector Synergy; 8) Education & Family Services; 9) Social Policies; and 10) Language, Culture, and Religion.
  • State Analytics: the team has produced one of the most detailed and robust analysis ever published on the historical voting patterns of all 50 U.S. states and the District of Columbia. While modern-day polling provides an instantaneous snapshot of real-time voting trends,’s analytics span 32 years of election results to assign a definitive PIQ Score for each state.  While Americans frequently throw around terms like “Blue States” and “Red States” voters can now visit to see exactly how liberal or conservative their state is, and where it stands in terms of Electoral Vote count (updated to reflect the results of the 2010 U.S. census) relative to other states.   Animated graphics give visitors a detailed ranking of each state, listed alphabetically, by state PIQ Score, and by Electoral Votes.  According to PIQ Score analytics, the most conservative state is Utah, with a ranking of PIQ-67 (six Electoral Votes); the most liberal state is Rhode Island with a ranking of PIQ-40 (four Electoral Votes)…. although Washington D.C. scored a PIQ-12 (three Electoral Votes), using Federal Election Commission results from all Presidential elections from 1980 to 2008.
  • User-Generated Content: has an active blog area – located at and open to the public – with a section dedicated to each of the 10 categories listed above.  Once a voter has their PIQ Score, they are able to post blogitorials  in any of these categories as well as comment on the blogs of others… to share their ideas, or try to persuade others who are on-the-fence to come around to their way of thinking. It’s intended to be vigorous, but civil, and a chance for people to not only learn from one another about the issues of the day, but to understand where (on the PIQ-0-to-PIQ-100 scale) other members are coming from, politically.
  • Social Media: Armed with their score, users can easily find and connect with other people who share their views… not just to form on-line networks, but to establish local contacts for launching grassroots efforts. The PIQ Score vision is that there is are untapped reserves of political ideas and energy across America; the site wants to be an enabling technology that bring those ideas together and to the surface. was created by a team of politically-inclined people representing all walks of life and political orientations: business executives; research professionals; political operatives; educators; students, and even a Ph.D. in Cognitive and Experimental Psychology.  The team was headed by Jim Neumann, a retired marketing executive with experience at IBM, AT&T, and other companies for whom marketing and market research were key drivers of company business strategy.

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This entry was posted on Friday, June 22nd, 2012 at 8:54 PM and is a News story.